When, in 1987, Tatsuro Sato founded DELFONICS office supplies and stationery as a brand, what he had in mind was the nostalgic memory of the store he used to go to as a child for his school supplies. He is the artistic director of the collections he stocks and his aim is to create basics which everyone can mix and match to construct their own precious imaginary world, and use as tools to release their creativity. While his competitors' products are pretty sombre, he introduces a splash of colour, some interesting typefaces and ingenuity. He is fascinated by Western culture and has introduced innovative design into his own country and has set what are now significant new standards. Iconic products just keep coming, such as his diary, which has been one of the brand's bestselling items for the last 20 years.
The store stocks essential, yet highly original basics supplemented by selected articles imported from all over the world, which are in tune with the spirit of DELFONICS: good design, a fusion of simple function and bright aesthetics. Currently a sector leader in Japan, DELFONICS has opened its first European store in Paris at Carrousel du Louvre. This is a flagship store, which embodies the brand identity and the standards that have made it the success it is today. It is a peaceful, understated yet welcoming store, with wooden panelling, a set in which its products take the stage like actors.
These actor-products occupy 55 m² at floor level and on a mezzanine, are eye-catchingly colourful and the velvety textures of the paper, fabric and leather call out to be touched.